The Nonprofit Matrix is an online directory of web services, portals, consultants, and software vendors offering essential tools and services to assist nonprofits and charities.
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MATRIX NEWS 
July 2nd, 2009 at 11:39am Under PROFILES
Creating Health, Welath and Prosperity for Non Profit Organizations
Fundraising for non profit organizations by Shop to fundraise, a virtual shopping mall of organic products.
June 23rd, 2009 at 08:02am Under PROFILES
You want and need to share your research with as broad an audience as
possible. Meet IssueLab. IssueLab’s fully hosted and supported SubDomain services make it
easy to update your online library, satisfy your audience, and actively disseminate your
research.
> View issuelab’s full profile
June 22nd, 2009 at 07:45am Under PROFILES
A URL Shortener for Causes, Non-profits, and Political Campaigns
June 16th, 2009 at 07:36am Under PROFILES
MobileCause delivers a core set of mobile services that engage any audience with a mobile phone:
> View the full listing for MobileCause
June 12th, 2009 at 10:47am Under LIBRARY
Giving in a digital world blogger Bryan Miller provides a pointer and profile of a new crowd-source-ish ranking for social-change and cause-related blogs.
Last week saw the launch of The List of Change, a new ranking of the top English-language change and cause-related blogs – providing a very handy way to find some new sources of news and information of interest to nonprofit marketers and fundraisers.
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100.
June 10th, 2009 at 03:08pm Under LIBRARY+ NEWS
An impressive, focused and comprehensive guide to strategic use of Twitter has come out from Arielle Holland and Marc Reuben of M+R Strategic Services.
The “Twitterverse” is going supernova, exploding with the power and energy of more than five million people worldwide reaching out for a way to stay connected. Unique website visitors to Twitter.com from the U.S. alone have clocked in at more than 17 million. So who are these millions? They’re not just teenagers and college students. A recent study pegs their median age at 31. And you know those folks that make something go “viral”? Yeah, well this is them. They’re more likely than any other online segment to share information and links online.
Contents summary:
- Beware of the bandwagon
- Staff strategically
- Build your base
- Return the follow
- Keep the conversation moving
- Tweet it forward
- #Tag it!
- Hijack popular #hashtags
- Target your tweets
- Engage, don’t broadcast
- Tweet on the go
- Actors and athletes
- Ignore “rules” about tweets per day
- Think “value”
- Be patient
> View the full guide (pdf, 10 pages)
June 9th, 2009 at 09:46am Under Uncategorized
Nonprofit marketing gurus Katya Andresen and Kivi Leroux Miller have published a free guide “Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications”. The guide is downloadable in pdf format and uses a powerpoint-style layout that is accessible and easily digestible – covering an impressive amount of best practices and learnings from the front line.
From Katya Andresen’s blog:
At Network for Good, we’re troubled by the high volume of bad email in our sector. Just the other day, we were dismayed to get an email newsletter sent via bcc on Outlook as a PDF attachment. A triple bad! So we wanted to do something about it. With Kivi Leroux Miller, we put together an eBook on good email. And made it free. To you. Because you have a great mission, and so you need great email.
It covers:
Step 1: Get a Good Email Service Provider
Step 2: Get Your Mailing List into Shape
Step 3: Figure Out What Your Readers Want
Step 4: Compose Email Works of Beauty
Step 5: Make Your Microcontent Even Better
Step 6: Design Your Email Messages
Step 7: Track Your Results and Improve Your Program
June 5th, 2009 at 10:38am Under Uncategorized
Andy Beal at marketingpilgrim.com has compiled an impressive list of tools for monitoring your company or organization’s presence in social media (i.e. online). Good chance that there’s something new in here for everyone.
There are a lot of companies that will happily relieve you of your dollars, in exchange for buzz monitoring services. While many large companies will enjoy the peace of mind that comes from having a company track their reputation for them, the rest of us need something a little less expensive–or better yet, free!
We’ve compiled a list of twenty six buzz monitoring tools that are free of charge. Use these tools to keep track of your company reputation or even spy on your competition! Take a look at Trackur.com if you need all-in-one social media monitoring tools.
June 1st, 2009 at 11:22am Under Uncategorized
Frank Barry at NetWit’s Think Tank summarizes recommendations from NTEN’s recent eNonprofit Benchmarks Study.
According to the 2009 eNonprofit Benchmarks Study released by NTEN, Email is still the “killer app” we all thought it was when it came out!
That said, we know that Social Media sites like Twitter, Facebook, YouTube and others are growing at astonishing rates. Facebook reached 200 Million users according to Mark Zuckerberg. Twitter grew by 1382% in February of 2009 according to Nielsen. YouTube shows that 14.8 billion online videos were watched in January 2009 alone according to Google Source.
So what do you do? Focus on email acquisition or focus on “joining the conversation” in social media?
May 28th, 2009 at 09:31am Under Uncategorized
In a new post on Care2.com’s frogloop blog, Heather Holdridge provides some interesting notes from her session at the Women Who Tech Telesummit about understanding the ROI form nonprofits of investments in social media.
Some Basic 101 Resources and Metrics
ROI = What you spent divided by what you got out of your investment.The metrics for measuring ROI can be extremely varied. Here are a few examples.
- an awareness study (before and after)
- what percentage of refers are coming from various sites.
- traffic to your site
- Net Promoter Score (NPS is a customer loyalty scale of 0-10 that
asks how likely you would be to refer an organization to a friend)- number of friends/fans/followers on a particular social network
- the ever important “what your boss wants”
> Read the full article
> listen to a podcast from the session
