Affinity Portals
Affinity Portals are not add in ASP services for an organization’s website, but rather are alternative, associated websites that serve as a gathering place for members or supporters of individual organizations.

All-in-One
All-in-One service providers offer an integrated approach to providing the online services that nonprofits may desire. Combining a number of outsourcing services in a complete or modular package, these companies provide “one-stop shopping” for nonprofits looking for software-as-a-service (SAAS) solutions that maximize flexibility and choice without large hardware, custom programming and maintenance costs.

Charity Auction
Charity Auction sites are run pretty much like their big commerical sites like EBay, but a share of the proceeds go to a designated charity, not just to the seller. Online auctions may be time limited, minimum-bid reserved, silent or open just like at real charity auctions. Some of the services in this category also maintain auction pools that nonprofits can join and receive a share of total money raised.

Charity Shopping
Charity Shopping websites bring together the two growing internet forces of online fundraising and online shopping. A nonprofit can share in the proceeds of the shopping habits of their supporters by registering with an Affinity Shopping site, and then encouraging their supporters to do their shopping through that portal.

Donor Management
Online donor management services offer tools for donor analysis and management, allowing an organization to manage its entire membership and donor database using just a web browser, and avoiding the extra cost and management issues of hardware and maintenance of having an in-house, offline donor database system.

Email Broadcast
Membership and supporter lists are an important asset for nonprofit organizations. Email Broadcast tools allow organizations to create, manage and deliver email communications to lists of supporters, activists, and other involved audiences. Most providers also provide detailed statistical tools for analyzing results of broadcasts, such as open rates and clickthroughs.

Event Management
Events Management services offer tools to assist organizations in the organizing and accounting of real-life events of many shapes and sizes. Web-based event management tools that can cover a wide range of events management tasks such as online registration and payment, shared planning and scheduling, tracking memberships,and even printing name tags.

Giving Portals
Giving Portals are website designed to help members of the general public to make online gifts to causes they support. Typically a giving portal profiles a number of organizations that are related to a specific cause (wildlife, health, human rights) and allow for the visitor to browse between different organizations, and then provide them a donation form to make a donation to the organization of their choice. Nonprofits can usually register with these Giving Portals at no charge, and be included in the lists of potential recipient charities.

Online Communities
Online community building tools such as bulletin board, discussion forums and chat rooms help organizations to form stronger relationships with their supporters. The services listed under this category generally allow organizations to set up an online community site where their supporters, volunteers, staff, and even board members can interact using these online communication and collaboration tools.

Online Donations
Online donation ASPs offer secure web pages where a nonprofit’s supporters can make donations using a credit card. The ASP typically handles all of the credit card processing and deposits the funds directly into the nonprofit’s bank account (minus, in most cases, a small fee or percentage cut taken by the ASP.

A number of the services listed in this section offer web-based donor analysis and management tools that can perform many of the functions of sophisticated donor management software programs like Raiser’s Edge.

Planned Giving
Planned Giving (Legacy) is an emerging area of interest for nonprofit fundraising, and the popularity of personal investment and financial management and websites points to a potentially important online audience. Online planned giving services offer a range of philanthropic investment tools to assist donors in planning their legacy gifts, ranging from simple gift calculators to complex investment-tracking systems.

Social Networking
Social Networking tools encourage individual members and supporters of an organization or cause to interact with each other, share their stories, photos, videos, and other activities, and encourage each other and the community at large to become more engaged and active.

The big commercial social networking sites like YouTube, MySpace and Facebook have millions of members, but there are other socially conscious sites that are building memberships around activist and social change philosophies. As well, some organizations are launching their own social networking sites aimed a building stronger, more active connections between their members.

Website hosting
There are many places on the internet where individuals,organizations or businesses can set up websites. The services listed in this category generally offer online space and tools that are specifically designed for nonprofit organizations. The content management service may be a part of larger suite of services that a vendor offers to nonprofits, or may be an entirely independent service.