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Insights. Innovation. Impact.

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We provide strategic planning, communications research, communications planning and creative services. Our proprietary insight gathering methodologies help organizations innovate and create deeper imp

Since 2012, OrgStory has worked with 100+ non-profit organizations to help them discover, define, develop and deliver the right strategic communications that lead to increased financial support and impact.

Our team focuses on a process called StoryCrafting to identify, then close, gaps between communication realities and constituent perceptions related to an organization.
We build technologies that help define and bridge communications between non-profit organizations and the constituent bodies they want to influence, such as donors, volunteers, clients, boards, and community members at-large.

With our experience, technology and communication for development strategies, we aim to lead organizations to their desired outcomes.



  • Dump your strategic planning process for a responsive and innovative Strategic Road Map approach
    Posted 30 March 2016 | 11:25 pm
    Over two years ago, I challenged nonprofits to stop the ritualistic process of strategic planning because the “usual” process rarely ever leads to “unusual” solutions. Solutions that are rooted in innovative thinking that can transform programs, raising money or simply raising awareness. Today’s strategic planning too often starts with expected inputs from expected people that […]
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  • Program innovation starts with ‘how comes’ that lead to better outcomes.
    Posted 29 March 2016 | 2:45 am
    Do your organization a favor: assess your programs so you can innovate your programs. I know, outcomes are central to what you monitor in terms of the impact of your work – and outcomes are being used by your funders to accurately evaluate the impact of their gifts and the probability of continuing to fund […]
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  • Video and image creation tools to help your nonprofit’s stories come to life
    Posted 18 March 2016 | 9:12 pm
    Let’s face it -Every day, brands encounter new demands from customers. For nonprofit brands, new age donors are consistently demanding transparency, richer information, and proof of impact. Recognizing these trends, some organizations are meeting them through distributing visual images and videos of their work more frequently. Great work to those organizations that have made visuals […]
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  • The Year of Innovation: Recruiting for your board
    Posted 2 March 2016 | 5:26 pm
      Written by Jim Schnurbusch, President Let’s start with this given: your board is critically important to your organization’s impact and future sustainability. Nothing new here, nor should there be. But how many of you have public or private conversations around these comments, “I wish I had a different mix of board members. Wish we […]
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