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Cygnus Applied Research, Inc.

Donor Surveys, Communication and Stewardship Planning & Database Analysis using Penelope Burk's philosophy of Donor-Centered Fundraising

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Donor Surveys, Communication and Stewardship Planning & Database Analysis using Penelope Burk’s philosophy of Donor-Centered Fundraising®.

Cygnus Applied Research, Inc. is an international firm of senior fundraising consultants that provide education, training and research for the not for profit sector. Under the leadership of Penelope Burk, fundraising futurist and renowned author of Donor-Centered Fundraising®, Cygnus specializes in helping organizations raise more money through adopting a donor-centered approach to fundraising and communication. Cygnus’ portfolio of services includes:

•Donor Research and Surveying Gathering information from clients’ donors on what inspires their loyalty and generosity and what causes them to stop giving.

•Communication & Stewardship Planning
Developing strategies and plans that ensure donors hear the client’s message and renew their contributions whether it be in annual fundraising, major gift development or capital campaign fundraising.

•Database Analysis & Capacity Assessments
Uncovering valuable details about donors’ past giving habits and preferences from client databases and predicting future fundraising performance.

Cygnus has assisted some of the most well-known not-for-profit organizations around the world become Donor-Centered by offering practical strategies and recommendations that boost donor loyalty. To learn more about our services, please visit

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Jeff Dubberley
Vice President, Research
(800)263-0267 x22