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Connect360

An integrated and targeted approach to PSA campaigns

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Connect360 is a multimedia PR company specializing in connecting brands, nonprofits and causes to target audiences through strategic public service announcements, digital, social media, influencer and

Connect360’s services include:

– Television and radio PSAs

– Digital media campaigns including Search Intent Targeting

– Social media campaigns including blogger engagement and blogger interviews (getting influential bloggers writing about issues important to you)

– Demographic & geographic targeting

– Website banner placements

– Internet media tours

– Broadcast tactics like Satellite Media Tours and Radio Media Tours

– Spanish and other multicultural campaigns

– Infographics – design and distribution


SOCIAL FEEDS:

  

LATEST BLOG POSTS FROM Connect360

  • Nonprofits with No Marketing Budget: You Are Not Alone
    Posted 16 July 2018 | 2:16 pm
    I often hear from nonprofits that they have NO marketing budget.   Are these nonprofits alone or are there others in the same boat? Turns out that depending on your nonprofit marketing size, minimal or no budget may just be the norm. Below is a chart of the “Annual Budget for External Communications Expenses in Nonprofits” […]
    > Read more


  • Broadcast PSAs & the Fall Elections
    Posted 25 June 2018 | 3:47 pm
    Many nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections.  It’s going to be a very active time with voters filling 435 seats […]
    > Read more


  • New Analyses Reveal Strong Performance for Public Service Announcements
    Posted 23 February 2018 | 5:45 pm
    Nielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
    > Read more


  • PSAs Show Strong Usage Across All Platforms
    Posted 15 February 2018 | 4:38 pm
    When developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity –  is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]
    > Read more



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CONTACT

Annette Minkalis
Partner & Executive Vice President
Connect360 Multimedia
1601 Broadway, 12th Floor
New York, NY 10019
212-624-9182


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