2010 eNonprofit Benchmarks Study released

The 2010 eNonprofit Benchmark study has been released by M+R Strategic Services and NTEN.  This rolling yearly study is one of the most significant trend-tracking resources available to the sector.  The 2010 report surveyed 31 nonprofits about their online fundraising and advocacy to reveal what is working, what is not working and what long-term trends are evident that can help nonprofits with their forward-looking strategies. This year’s report includes studies focused on Mobile/Text Messaging and on Social Media.

Steve Peretz, Senior Analyst at M+R Strategic Services, offers this summary of the highlights:

• The average study participant sent 4 emails per subscriber per month, but Environmental nonprofits sent their subscribers 5.2 emails per month, while Health nonprofits sent just 2.1 emails per month, on average.
• Email fundraising response rates were .13%, and email advocacy response rates were 4.00%.
• The average gift size for a one-time online gift was $81.33.
• Annual email file churn was just under 17%.
• Online fundraising grew overall by 4.5% between 2008 and 2009.
• For half of the nonprofits in our study, online revenue either held steady with 2008 or declined.  This decline was driven by a drop in the average gift size.

> Visit the report website

Posted by npmatrix on April 30th, 2010 at 06:38am