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Early Signals on Mobile Philanthropy: Is Haiti the Tipping Point?
A joint study by Convio, Edge Research and Sea Change Strategies analyzing mobile trends and adoption rate across Gen Y, Gen X, Baby Boomers and Mature donors.
This report includes findings from a national survey of US charitable donors that was conducted the week after the earthquake in Haiti occurred and during intense fundraising efforts for emergency relief. This data indicates that mobile philanthropy, while not universally accepted is gaining traction with younger generations, and the text-to-gift efforts around Haiti could be the tipping point for greater adoption.
Download the full report to see the data behind the rapid adoption of mobile giving and the implications for nonprofits that want to use this channel.
Posted by npmatrix on April 12th, 2010 at 09:46am
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