M+R: Nonprofit Organizing in 140 Characters or Less (Twitter strategy guide)

An impressive, focused and comprehensive guide to strategic use of Twitter has come out from Arielle Holland and Marc Reuben of M+R Strategic Services.

The “Twitterverse” is going supernova, exploding with the power and energy of more than five million people worldwide reaching out for a way to stay connected. Unique website visitors to Twitter.com from the U.S. alone have clocked in at more than 17 million. So who are these millions? They’re not just teenagers and college students. A recent study pegs their median age at 31. And you know those folks that make something go “viral”? Yeah, well this is them. They’re more likely than any other online segment to share information and links online.

Contents summary:

1. Beware of the bandwagon
2. Staff strategically
3. Build your base
4. Return the follow
5. Keep the conversation moving
6. Tweet it forward
7. #Tag it!
8. Hijack popular #hashtags
9. Target your tweets
10. Engage, don’t broadcast
11. Tweet on the go
12. Actors and athletes
13. Ignore “rules” about tweets per day
14. Think “value”
15. Be patient

> View the full guide (pdf, 10 pages)

Posted by irishg on June 10th, 2009 at 03:08pm