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Network for Good: Guide to good email – for free – download now!
Nonprofit marketing gurus Katya Andresen and Kivi Leroux Miller have published a free guide “Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications”. The guide is downloadable in pdf format and uses a powerpoint-style layout that is accessible and easily digestible – covering an impressive amount of best practices and learnings from the front line.
From Katya Andresen’s blog:
At Network for Good, we’re troubled by the high volume of bad email in our sector. Just the other day, we were dismayed to get an email newsletter sent via bcc on Outlook as a PDF attachment. A triple bad! So we wanted to do something about it. With Kivi Leroux Miller, we put together an eBook on good email. And made it free. To you. Because you have a great mission, and so you need great email.
It covers:
Step 1: Get a Good Email Service Provider
Step 2: Get Your Mailing List into Shape
Step 3: Figure Out What Your Readers Want
Step 4: Compose Email Works of Beauty
Step 5: Make Your Microcontent Even Better
Step 6: Design Your Email Messages
Step 7: Track Your Results and Improve Your Program
Posted by npmatrix on June 9th, 2009 at 09:46am
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