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The Nonprofit Matrix is an online directory and guide to Application Service Providers (ASPs) and portals offering web-based services for nonprofits and charities.


NEtwit’s Think Tank: 6 Ways to Build Your Email Subscriber List through Social Media

Frank Barry at NetWit’s Think Tank summarizes recommendations from NTEN’s recent eNonprofit Benchmarks Study.

According to the 2009 eNonprofit Benchmarks Study released by NTEN, Email is still the “killer app” we all thought it was when it came out!

snail mail image for 6 ways to build your email subscriber base with social media postThat said, we know that Social Media sites like Twitter, Facebook, YouTube and others are growing at astonishing rates. Facebook reached 200 Million users according to Mark ZuckerbergTwitter grew by 1382% in February of 2009 according to Nielsen. YouTube shows that 14.8 billion online videos were watched in January 2009 alone according to Google Source.

So what do you do? Focus on email acquisition or focus on “joining the conversation” in social media?

> Read the full article


Posted by irishg on June 1st, 2009 at 11:22am

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