frogloop: ROI of social media

In a new post on Care2.com’s  frogloop blog, Heather Holdridge provides some interesting notes from her session at the Women Who Tech Telesummit about understanding the ROI form nonprofits of investments in social media.

Some Basic 101 Resources and Metrics
ROI = What you spent divided by what you got out of your investment.

The metrics for measuring ROI can be extremely varied. Here are a few examples.

• an awareness study (before and after)
• what percentage of refers are coming from various sites.
• traffic to your site
• Net Promoter Score (NPS is a customer loyalty scale of 0-10 that
  asks how likely you would be to refer an organization to a friend)
• number of friends/fans/followers on a particular social network
• the ever important “what your boss wants”

> Read the full article
> listen to a podcast from the session

Posted by irishg on May 28th, 2009 at 09:31am