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ForeSee Results: NonProfit Website Study: Building Donations and Loyalty Through the Web Channel
ForeSee Results recently conducted a study of constituent satisfaction with nonprofit websites in order to determine the impact of the web channel on organizational objectives during and economic downturn
- Who’s coming to nonprofit websites, why, and how satisfied they are.
- Why highly satisfied visitors to nonprofit sites are 49% more likely to donate and 38% more likely to volunteer than are dissatisfied visitors, and what nonprofits can do to make visitors more satisfied.
- How the election in 2008 impacted giving to non-political charities and organizations.
- Why online donors give more than people who donate through other channels, and how to increase the likelihood that visitors will donate online.
Posted by npmatrix on May 7th, 2009 at 07:46am
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