Idealware: A Few Good Tools for Online Distributed Fundraising

Idealware has just published a paper reviewing leading products for peer-to-peer, 3rd party, distributed fundraising:

Distributed fundraising isn’t a new thing. Many organizations have been engaging their supporters – like staff, volunteers, program participants, or current donors – to fundraise on their behalf for decades. Traditionally, this is done through walk-a-thons and similar events where individual supporters seek sponsors from their own networks of colleagues, friends, and family. In fact, distributed fundraising is often informally called “team” or “a-thon” fundraising.

But the definition of distributed fundraising is evolving, and now includes the use of online tools to facilitate fundraising by supporters. These tools let supporters participate in broader campaigns by setting up individual online donation pages that allow them to speak directly to their own friends and family.

Is online distributed fundraising right for your organization? We asked six nonprofit technology experts for advice on how to decide, and for information on tools that have worked well for their nonprofit colleagues. Pulling from their experience, we combined their advice below to provide information about a few tools that may work well for your nonprofit.

> Read A Few Good Tools for Online Distributed Fundraising

Posted by npmatrix on April 21st, 2009 at 11:01am