Convio releases 2nd annual Online Marketing Nonprofit Benchmarks Report

Convio has released the 2nd edition of their rolling report on online benchmarks for nonprofits. As with their first benchmark report last year, this study tracks a set of key indicators of online performance for nonprofits across such as email list growth, online donation growth, email appeal response rates, and related ROI models.

This study was designed to help nonprofit marketers answer the following questions:

• What online marketing metrics should I focus on?
• How is my organization doing?
• What targets should I set for my organization?

In this edition Convio has expanded the cross-sector analysis to include 11 segments, (up from 6 in the 1st edition) including: Association & Membership, Disaster Relief, Disease and Health Services, Human and Social Services, Public Affairs, and Visitation, Performing Arts & Libraries.

A few of the top-level findings:

• Nonprofits’ Web site traffic continues to grow – but not for all verticals.
• Email files continue to grow strongly.
• Email open rates are declining – with some exceptions.
• A lucrative opportunity exists to expand cross-promotion between advocacy and fundraising.

To download the Executive Summary, and request the complete report
> click here

Posted by npmatrix on April 8th, 2008 at 11:16am