The Nonprofit Matrix is an online directory and guide to Application Service Providers (ASPs) and portals offering web-based services for nonprofits and charities.
Archive for March, 2008
March 31st, 2008 at 10:22am
Social networking has been a buzzword across the internet for the past couple of years, and over the past 12 months in particular, it has moved into the mainstream, including into the nonprofit sector. Many of the largest nonprofit organizations are now investing resources into the development of their social networking strategies and tools, and the medium and smaller organizations are starting to follow suit as well.
At the same time, online and web service providers have begun offering social networking services and tools that range in scope (and investment) from providing handy widgets and plug-ins to help nonprofits gain access to social networks, to hosting complete private social networking communities dedicated to single causes, organizations or campaigns.
The new Social Networking category on the Matrix allows service providers to promote their own social networking tools and services to the nonprofit sector.
Existing profile holders can update their existing profile to include the Social Networking tag, and new profiles will be able to include this tag when they submit a new profile.
March 25th, 2008 at 02:18pm
A new research report has been released addressing the role of that internet plays in fundraising for larger gifts. The Wired Wealthy: Using the Internet to Connect with your Middle and Major donors is a joint study by Convio, Edge Research, and SeaChange Strategies into the online behaviors and preferences of major and middle donors. It shows that there is significant room for improvement in the way nonprofits meet their online needs.
This study suggests that an “Internet communications gap” exists between higher dollar donors and charities. In short, most causes are not making the best possible use of their Web and email efforts to connect with this critically important audience.
The report is available for download here.
March 21st, 2008 at 04:57pm
A Nonprofit Marketing Guide Webinar with Kivi Leroux Miller
Thursday, April 24, 2008
3:00 p.m. - 4:00 p.m. Eastern
(12:00 p.m. Pacific)
Registration is $35
Writing for websites and email newsletters is very different from writing on paper. Do you fully understand the differences?
Register Now and You Will!
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
March 21st, 2008 at 04:53pm
A Webinar and Live Writing Demo with Kivi Leroux Miller and Claire Meyerhoff
Thursday, April 17, 2008
2:00 p.m. - 3:00 p.m. Eastern
(11:00 a.m. Pacific)
Registration is $35
Register for This Webinar Now!
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
March 21st, 2008 at 04:50pm
A Nonprofit Marketing Guide “Hot Seat” Teleseminar with Nancy Schwartz
Thursday, April 10, 2008
3:00 p.m. - 4:00 p.m. Eastern
(12:00 p.m. Pacific)
Registration is $20
Register Now!
Everywhere you look, nonprofits are embarking on branding — or rebranding — campaigns. Just how important are brands in nonprofit marketing? What benefits can your nonprofit realize by going through a branding process? Do you need to hire a consultant or can you do it in-house? And what the heck is branding, anyway?
Nancy Schwartz of Nancy Schwartz & Company and GettingAttention.org, a leading expert on nonprofit branding, will jump into the hot seat for a 15-minute interview with Nonprofit Marketing Guide’s Kivi Leroux Miller, followed by 45 minutes of Q & A with participants. You’ll learn how branding is about much more than redesigning your logo or coming up with a catchy tagline. Kivi will ask Nancy lots of good, tough questions and then you can pepper her with more. At the end of the teleseminar, you’ll understand what nonprofit branding is and isn’t, and you’ll have the knowledge you need to make smart decisions about your nonprofit’s brand. It’s like getting an hour of top-shelf consulting time for just $20!
As president of Nancy Schwartz & Company, Nancy designs and implements marketing and communications programs to help nonprofit and foundation clients nationwide to maximize their impact and profits. Combining strategic perspective, practical vision, and a broad range of technical skills, Nancy provides her clients with innovative approaches to meeting their goals.
March 21st, 2008 at 04:47pm
A Webinar with Nonprofit Marketing Guide’s Kivi Leroux Miller
Thursday, April 3, 2008
3:00 p.m. - 4:00 p.m. Eastern
(12:00 p.m. Pacific)
Registration is $35
Register for This Webinar Now!
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.
March 21st, 2008 at 03:48pm
Thursday, May 1st, 1:00 - 2:30 EST. Presented by Laura Quinn
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools a re available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Register now>
March 21st, 2008 at 03:46pm
Thursday, April 24th, 1:00 - 2:30 EST.
Are you wondering what it would take to integrate your various software packages to allow them to share data? In this session, we’ll talk through the high level options and key considerations, and then dive into some of the technical terms and concepts that will help you understand what would be involved in programming an automatic connection between software packages. We’ll discuss possibilities in integrating the software you already have, and what features you should look when choosing new software to prevent integration woes.
Register now>
March 21st, 2008 at 03:45pm
Thursday, April 10th, 1:00 - 2:30 EST.
Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. In this seminar, we’ll walk through what you need to know in order to setup, send, and track eNewsletters effectively, and talk about some of the reliable and affordable tools most commonly used for mass emailing, such as EmailNow, ConstantContact, NPOGroups, CampaignMonitor, Vertical Response, Emma, Topica, and more.
Register now>
March 21st, 2008 at 03:27pm
Papilia Nonprofit Leadership Series
April 9, 2008 - 11am Pacific Time
Do you know how to predict tomorrow’s major donors from your annual giving base? If you’d like to identify donor patterns and determine where to focus your efforts for maximum return, then look no further.
As part of our commitment to helping nonprofits dramatically improve their online fundraising and donor communications, we’ve launched the Nonprofit Leadership Series. Our fourth Webinar will take place on April 9th at 11 am PT and features accomplished fundraising specialist Charles Brown.
Register today for this Webinar and learn:
- How to profile your likely major donors from your annual giving base
- Which attributes reflect their readiness to give
- Why it’s critical to leverage your resources accordingly
LEARN MORE about Charles and the fourth installment of our Nonprofit Leadership Series. Don’t delay - space is limited.
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