eTapestry adds benchmark reporting

One of the information challenges that nonprofits commonly face as they monitor and evaluate their online fundraising programs is how their performance compares with that of their peers — other organizations both within their particular theme or sector and across the broad field of nonprofits who compete for the attention and donations of the public.

eTapestry has added a promising feature to their constituent management database service that can help:

For the first time, eTapestry customers can get reports measuring their fundraising activity while also providing comparison to a larger universe of organizations. Based on the aggregate results of participating organizations, you can now see how your efforts and results compare to others.

> Read the announcement (pdf)

Posted by irishg on February 25th, 2008 at 02:01pm