Effective Campaign Email Marketing for the Nonprofit

Learn how to plan and execute effective email campaigns to keep your mission in front of your audience, drive traffic to your website, and raise funds.

We’ll be focusing on best practices during the session and doing a product demonstration covering the following areas and more:

* Deliverability: Leverage our platform, email reputation, and expertise to achieve high deliverability rates and get your message to the inbox.
* Compliance: Your email communications are always compliant using our system and all opt-outs are handled in real-time.
* Reporting: Track deliveries, opens, and click-throughs to determine effectiveness of your campaigns and make adjustments.
Dynamic Content: Use a single email template to send each member dynamic newsletter topics based on their individual preferences and past click and open behavior.
* Ease of Use: No need to know HTML to use our email creation tools.
* Web Analytics Integration: Full integration to web analytics package to create email campaigns based on web site actions like abandoned shopping carts to send special offers.

Cost: FREE!

Start: 02/20/2008 - 11:00
End: 02/20/2008 - 12:30
Timezone: US/Pacific

>FREE! Register Today!

About Product Spotlight Webinars: Product Spotlight Webinars have been purchased by sponsors. In these sessions, you’ll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor.

Posted by irishg on February 4th, 2008 at 11:46pm