YouTube launches nonprofit program

Another step taken by Google into the nonprofit world by launching a program allowing nonprofits to sign up for their own YouTube channel and host their own videos, public service announcements. calls to action and more. Additionally, the channels will allow non-profits to use Google Checkout to collect donations without being charged any fees.

From the press release:

YouTube Nonprofit Program participants will receive:

• A premium channel on YouTube that serves as a nonprofit’s hub for their uploaded videos. Through the channel, people can connect with a nonprofit via messages, subscriptions, comments and more. Nonprofits will also receive enhanced channel branding features and increased upload capacity.

• Designation as a “Nonprofit” on YouTube that clearly identifies organizations as a nonprofit for YouTube community.

• The ability to embed a Google Checkout donation button on their channel and video watch pages, allowing people to quickly and securely make a contribution directly from YouTube. Starting today, nonprofits who offer Google Checkout for Non-Profits as a donation option — whether through YouTube or on their own sites — will receive 100 percent of donated funds, as Google has committed to processing all donations for free through at least the end of 2008.

• In the coming months, nonprofit channels will have a centralized area on YouTube, making them and their videos more easily discoverable.

> Find out more here

Posted by irishg on October 2nd, 2007 at 12:25am