Show Me the Numbers: Can Group Fundraising Help You?

Microphilanthropy blogger Peter Deitz has released a benchmarking study (published on the TechSoup website) on how much non-profits can expect to raise through a group fundraising event or strategy. The study looked at five popular platforms for group fundraising (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org) and compared data from a variety of group fundraising campaigns achieving High/Low and Average benchmarks.

Aggregate results reported include: (1) the average donation size to group fundraising campaigns; (2) the average number of donors; and (3) the average amount raised by individual campaigns.

From the report’s conclusion: Group fundraising is an exciting technology rising from the social-networking sphere, offering organizations a unique opportunity to reach new donors while still engaging the most steadfast supporters. If you can invest the time and effort necessary to meet the benchmarks referenced in this article, it might be time for your nonprofit to take its first step into the promising world of group fundraising.

>Read the report (on TechSoup)

A detailed comparison of Group Fundraising service providers is available here:

> About Microphilanthropy’s Group Fundraising comparison chart

Posted by irishg on July 25th, 2007 at 05:13pm