The Nonprofit Matrix is an online directory and guide to Application Service Providers (ASPs) and portals offering web-based services for nonprofits and charities.
Kintera to add ‘Capacity to Donate’ data to fundraising CRM toolset
Kintera has announced they will be adding LiquidSource demographic data analysis tools to the Kintera Sphere CRM platform.
Organizations using Kintera Sphere CRM will now have the ability to score and group their supporter base into wealth segments. Kintera Sphere CRM will now provide a novel wealth score based on supporters’ liquid financial assets, enabling nonprofits to easily segment their database by capacity to donate. As a result, nonprofits can customize “ask” amounts based on a donor’s ability to give.
Posted by admin on February 8th, 2007 at 08:56am
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