The Nonprofit Matrix is an online directory and guide to Application Service Providers (ASPs) and portals offering web-based services for nonprofits and charities.
NEW LISTINGS
Newest profiles added to the Matrix: > Submit a new profile
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Shop to Fundraise added: 2009-07-01
Fundraising for non profit organizations by Shop to fundraise, a virtual shopping mall of organic products. ...
Trail Blazer added: 2009-06-30
Trail Blazer is a company specializing in the data management needs of nonprofits and political organizations. ...
GiveForward.org added: 2009-06-29
Changing the Face of Philanthropy - created so that anyone can be a Fundraiser, a Donor, or both! ...
J-Town Productions added: 2009-06-24
A full-service Internet consultancy specializing in targeting the American Jewish community ...
IssueLab added: 2009-06-22
Bringing Nonprofit Research Into Focus
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MATRIX NEWS 
June 29th, 2009 at 10:23am
Under NEWS
Bioneers blogger Kim Spence has posted an impressive list of dozens of “Click to Donate” sites that raise money for causes and charities based on viewers clicking on links to view sponsors’ advertisements.
With a struggling worldwide economy, “Click To Donate” is FREE and it’s a simple way you can help to fight hunger, cancer, poverty, and support animal conservation, education, and save the environment. Step away from the camera, the set, the script, the editing room, the sales meeting, the power lunch, etc… and take a moment to click and make a difference.
When you click on the sites listed below, the site displays ads from their sponsors. Advertising money then goes to fund the programs in need of support!
YOU CLICK! MONEY’S DONATED FREE!
Some years ago a list of ‘Click-to-Donate’ service providers was an active category on the NonProfit Matrix, but interest in the model dried up .. perhaps a renaissance is underway with the rise of social networks?
> View the full blog post
June 12th, 2009 at 10:47am
Under LIBRARY
Giving in a digital world blogger Bryan Miller provides a pointer and profile of a new crowd-source-ish ranking for social-change and cause-related blogs.
Last week saw the launch of The List of Change, a new ranking of the top English-language change and cause-related blogs – providing a very handy way to find some new sources of news and information of interest to nonprofit marketers and fundraisers.
The ranking is based on each blog’s Technorati Rank, Technorati In-Links, Bloglines Subscribers, Alexa Points, Google PageRank, and Yahoo In-Links, which are combined to give a score out of 100.
> Read the full post
> Visit The List of Change
June 10th, 2009 at 03:08pm
Under LIBRARY+ NEWS
An impressive, focused and comprehensive guide to strategic use of Twitter has come out from Arielle Holland and Marc Reuben of M+R Strategic Services.
The “Twitterverse” is going supernova, exploding with the power and energy of more than five million people worldwide reaching out for a way to stay connected. Unique website visitors to Twitter.com from the U.S. alone have clocked in at more than 17 million. So who are these millions? They’re not just teenagers and college students. A recent study pegs their median age at 31. And you know those folks that make something go “viral”? Yeah, well this is them. They’re more likely than any other online segment to share information and links online.
Contents summary:
- Beware of the bandwagon
- Staff strategically
- Build your base
- Return the follow
- Keep the conversation moving
- Tweet it forward
- #Tag it!
- Hijack popular #hashtags
- Target your tweets
- Engage, don’t broadcast
- Tweet on the go
- Actors and athletes
- Ignore “rules” about tweets per day
- Think “value”
- Be patient
> View the full guide (pdf, 10 pages)
June 9th, 2009 at 09:46am
Under Uncategorized
Nonprofit marketing gurus Katya Andresen and Kivi Leroux Miller have published a free guide “Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications”. The guide is downloadable in pdf format and uses a powerpoint-style layout that is accessible and easily digestible - covering an impressive amount of best practices and learnings from the front line.
From Katya Andresen’s blog:
At Network for Good, we’re troubled by the high volume of bad email in our sector. Just the other day, we were dismayed to get an email newsletter sent via bcc on Outlook as a PDF attachment. A triple bad! So we wanted to do something about it. With Kivi Leroux Miller, we put together an eBook on good email. And made it free. To you. Because you have a great mission, and so you need great email.
It covers:
Step 1: Get a Good Email Service Provider
Step 2: Get Your Mailing List into Shape
Step 3: Figure Out What Your Readers Want
Step 4: Compose Email Works of Beauty
Step 5: Make Your Microcontent Even Better
Step 6: Design Your Email Messages
Step 7: Track Your Results and Improve Your Program
> Download the guide here
June 5th, 2009 at 10:38am
Under Uncategorized
Andy Beal at marketingpilgrim.com has compiled an impressive list of tools for monitoring your company or organization’s presence in social media (i.e. online). Good chance that there’s something new in here for everyone.
There are a lot of companies that will happily relieve you of your dollars, in exchange for buzz monitoring services. While many large companies will enjoy the peace of mind that comes from having a company track their reputation for them, the rest of us need something a little less expensive–or better yet, free!
We’ve compiled a list of twenty six buzz monitoring tools that are free of charge. Use these tools to keep track of your company reputation or even spy on your competition! Take a look at Trackur.com if you need all-in-one social media monitoring tools.
> Read the full post
June 1st, 2009 at 11:22am
Under Uncategorized
Frank Barry at NetWit’s Think Tank summarizes recommendations from NTEN’s recent eNonprofit Benchmarks Study.
According to the 2009 eNonprofit Benchmarks Study released by NTEN, Email is still the “killer app” we all thought it was when it came out!
That said, we know that Social Media sites like Twitter, Facebook, YouTube and others are growing at astonishing rates. Facebook reached 200 Million users according to Mark Zuckerberg. Twitter grew by 1382% in February of 2009 according to Nielsen. YouTube shows that 14.8 billion online videos were watched in January 2009 alone according to Google Source.
So what do you do? Focus on email acquisition or focus on “joining the conversation” in social media?
> Read the full article
May 31st, 2009 at 04:22pm
Under NEWS
“Open-source software has won the argument. Now a new threat to openness looms“
It is now generally accepted that the future will involve a blend of both proprietary and open-source software. Traditional software companies have opened up some of their products, and many open-source companies have adopted a hybrid model in which they give away a basic version of their product and make money by selling proprietary add-ons (see article). The rise of software based on open, internet-based standards means worries about lock-in have become much less of a problem.
But now there is the danger of a new form of lock-in. “Cloud computing”—the delivery of computer services from vast warehouses of shared machines—enables companies and individuals to cut costs by handing over the running of their e-mail, customer databases or accounting software to someone else, and then accessing it over the internet.
> Read the full article
May 29th, 2009 at 04:06pm
Under NEWS
Rebecca Leaman over at Wild Apricot has posted a review of SociafyQ, an affordable and feature–rich social media tracking tool.
Sure, there are plenty of social media monitoring tools out there. Even for nonprofits without the budget for high-end commercial tools, there are many good options. You can gauge the buzz with Yahoo Pipes and Google Alerts, and keep an eye on social bookmarking sites with the Social Media Metrics plugin for Google Analytics. Facebook, YouTube, Twitter and the other major social media tools all give you some useful numbers, although tracking the trends for each of these may call for a third-party app like Tweetstats, or long hours of entering raw data into a spreadsheet.
But what if you could track a variety of social media measurements for the major networks,and view it all on your desktop or home page — without giving out your passwords?
> Read the full review
May 28th, 2009 at 09:31am
Under Uncategorized
In a new post on Care2.com’s frogloop blog, Heather Holdridge provides some interesting notes from her session at the Women Who Tech Telesummit about understanding the ROI form nonprofits of investments in social media.
Some Basic 101 Resources and Metrics
ROI = What you spent divided by what you got out of your investment.
The metrics for measuring ROI can be extremely varied. Here are a few examples.
- an awareness study (before and after)
- what percentage of refers are coming from various sites.
- traffic to your site
- Net Promoter Score (NPS is a customer loyalty scale of 0-10 that
asks how likely you would be to refer an organization to a friend)
- number of friends/fans/followers on a particular social network
- the ever important “what your boss wants”
> Read the full article
> listen to a podcast from the session
May 25th, 2009 at 02:48pm
Under NEWS
Social networking blogger Beth Kanter provides a bite-sized overview of how nonprofits are being transformed both in the way they work as well as their relationships with constituents as they have adopted social networking:
When I started my blog in 2003, only a handful of nonprofit techies were experimenting with the social media. As Marnie Webb from TechSoup Global recalls, “The throw away line was social media wasn’t for organizations but people who wanted to share what their cats ate for breakfast.”
Six years later, the landscape has changed. Organizations are flocking to the social web, although most in the last two years. Non-profit organizations that have embraced social media with a “listen, fail informatively, and evolve approach” are seeing results.
> Read the full article
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